Wheel Talk was established in 2010 and has quickly become one of the most rewarding undertakings I've ever started. What began as one web video has since grown into a full blown media empire.
Focusing on promoting the Fixed Gear community I spend most of my free time riding my bike and documenting my friends shredding around the globe. Riding bikes has taken me further than I ever dreamed, and at this point I couldn't imagine my life without it.
If you're curious and want to see a video of me riding, click HERE
Here are some Vector artwork I've done over the last year using a Wacom tablet.
Vector Illustration / Adobe Illustrator
Currently in the process of adding content to this page.
Working with small team of dudes and being the sole graphic designer has given me a ton of creative freedom in the reshaping of the brand.
Head over to the FREEBORD website for more of my work
2014 Freebord Full Length - Stoke The Flame
2013 Freebord Full Length "Paved For Us"
A Gyre is a natural whirlpool created in the Ocean, our planet has 5 of them stationed all throughout the world. 5 Gyres is a conservation organization that focuses on creating awareness on plastic pollution in the Ocean. Their current brand identity looks like something out of a nightmare. My main focus was to lighten up the overall mood, and give it a more unique / distinguishable design.
Maintaining proper surrounding clear space ensures that the logo isn’t crowded by other distracting graphic elements or typography. The blue lines represent the “no fly zone” around the logo. Nothing should breach the boundaries, around the entire logo. The base unit of measurement is the thickness of the number 5. This gives a consistent unit to base off of when dealing with scale.
Gotham was a perfect fit for the basis of the 5GYRES typography. Not only because of it’s geometric design, but because of it’s clean, modern, and easy to read look. It’s perfect circles mimic both the logo, and natural occurring whirlpools in the ocean. It’s multiple weights and extensive hierarchy make give it plenty of flexibility for every design need.
Filmed and edited by Mike Schmitt and Matt Reyes the much-anticipated Grime Bikes video is 38 minutes of non-stop shredding. Featuring The Grime Team's Ed Wonka, Devon Lawson, Mike Schmitt, Anthony Combs, Ricardo Lino, Christian Hamrick & Grime's long-time homie Matt Reyes. It boasts a three song friends section filled with some of fixed freestyle's best street riders. The video is stacked full of heavy tricks, good natured fun, broken bones and of course some partying. Chopped together montage style, the fast paced editing and eclectic mix of tunes, are all compiled to push the fact that Grime is a team that rides together, films together, and never quits trying to push fixed freestyle to new levels.
SHREDWELL2 | INTRODUCTION
I embedded the intro or first 2:30min of the video below to give you a mere taste of what the video is jammed pack with.
Filming / Editing / Branding
Grime Bikes & Wheel Talk Present Shredwell2
SHREDWELL2 - Cinema 4D Teaser
A couple of my roommates and I started a small advertising agency doing branding for start ups towards the end of 2012. Here's a sereis of storyboards of the full colored logo, along w/ the black & white version including color palette, type choices, and tag line.
The majority of these logos were made during the time I made 50 logos in 50 days. Each logo was flushed out in an hour or less, creating one a day for 50 days. I pulled a few of my favorites to showcase as well as embeded a video of them all compiled together below.
I'm constantly picking up freelance projects doing logo work for start up businesses all over San Francisco. Feel free to contact me if you or anyone you know needs anything done.
Logos / Vector Illustration
Mercury Craze is a monospaced, unicased font face that was inpired by classic arcade games, industrial architecture and the space time continuum. It's a modern throwback to everything 8-bit & analog. It's imposing letterforms, strong personality and heavy weight make it ideal for striking headline treatments.
The majority of the letterforms are based on a 1x2 square grid. Meaning they're double their width in height. Each letterfrom is built using only horizonal, vertical, and 45 degree lines. It's machined corners, diagonal crossbars, runic thorns and unique glyphs all add to the fonts electric flavor.